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The Story So Far… OUCH childrenswear was founded by Donna Schneider in 2003 and has since been developed to design and sell a wide range of premium baby and children’s clothing and accessories. Donna has 23 years of design and production experience with 16 years solely in childrenswear. The whole business was born with a desire to be original, distinctive and accessible. Donnas’ inspiration often begins with a feeling, a vision or a memory. These are often taken from her frequent travels, love of art, observing everyday sights, fashion of people on the street or most importantly, children, which is evident in every collection.Balancing these new and exciting ideas with the basic promise of quality and affordability Ouch remains to have a strong direction with emphasis on individual garment detail, trim and badging, as well as quality fabrics and great washes. Throughout the process, from design to the point of sale, our entire company works hard every day to offer a product with lots of character that reflects Ouch’s idea of fashion. Ouch, Ouch Children's Clothing, Ouch Childrenswear, Ouch Kids Clothing, Australian Children's Labels, Australian Childrenswear, Ouch Australia, Designer Kids Wear, Australian Designer Clothing, Children's Clothing Designer, Australian Childrenswear, Children's Clothing Australia